Google Cloud x Aigens Case Study

Aigens: Delivering a powerful ordering and delivery platform for hotels and restaurants at scale

It’s only just been a decade since the restaurant industry began its technology revolution. Built on a long tradition of deeply physical dining experience, it took a first wave of entrepreneurs to reveal the possibilities of smarter and simpler ordering for customers, wherever they may be.

For Aigens co-founder Peter Liu, it was returning to Hong Kong after his studies at UC Berkeley that made him wish there was a way to order dinner with the technology that excited him.

“Our original mission was to enable restaurants to use technology to streamline operations,” says Peter. “We concepted using our phones to scan QR codes and use NFC to access menus in web formats. But back in 2012 there was little knowledge around that, so we moved to more concrete ideas like self-serve kiosks as our starting place until the world caught up on smartphones.”

From kiosks in Hong Kong and into online ordering across 12 countries, Aigens has connected the physical world of restaurants with the online world that became so crucial to the food and beverage industry during the pandemic. Aigens made it easier for its customers to list their menus across Asia’s many food delivery services and super apps, as well as accept payments across varied regional payment platforms.

Today, Aigens offers a robust central platform that opens up an ecosystem approach for its client base of enterprise-level restaurant and hospitality chains. With more than 20 million users flowing through its platform to over 4,000 restaurant locations, Peter felt that the right platform for Aigens had to be scalable to meet the fluctuating needs of the food serving industry as well as their own growth trajectory. He found that their choice to build on Google App Engine at the very beginning put Aigens into just the right environment to build and grow with confidence.

Read the full article by Google Cloud here: